Cluster Assistant Director of Sales

Company Description

Banyan Group is one of the world’s leading independent, multi-branded hospitality groups centered on the purpose-driven mission of stewardship and wellbeing while offering exceptional, design-led experiences.

The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences features an ecosystem of 10 global brands, including the award-winning Banyan Tree , Angsana , Cassia , Dhawa and Laguna , and the highly anticipated new brands of Homm , Garrya , Folio, and two new Banyan Tree brand extensions - Escape and Veya .

Established in 2008, with the goal of advancing people development and management excellence, Banyan Tree Management Academy has nurtured over 10,000 associates across 23 countries. The Group is recognised for its commitment to environmental protection and community development through its Banyan Tree Global Foundation. Operating over 70 hotels in 17 countries, it has over 50 new properties in the pipeline.

Banyan Tree Dubai is a lively, island escape where stylish stays, incredible dining, warm hospitality, and recreation create lasting memories. Fronted by 500m of a pristine, private beach with uninterrupted views of the Arabian Gulf and backed by the iconic Ain Dubai. With the ambience of a sleek, relaxed, luxe island getaway, Banyan Tree Dubai boasts 3 chilled outdoor pools, fully-serviced beach, award-winning Banyan Tree Spa, a fitness center and 7 dining options.

Job Description

As Cluster Assistant Director of Sales for Banyan Tree Dubai and Delano Dubai , you will play a key role in driving the commercial performance of both properties, with a strong focus on the leisure segment across key international and regional markets.

Working closely with the Cluster Director of Sales and wider Commercial team, you will lead strategic account development, identify new business opportunities and strengthen relationships with luxury travel partners, tour operators, DMCs and key accounts. You will support the overall sales strategy across both hotels, ensuring each property’s distinct positioning is represented while maximising revenue, market share and long-term commercial opportunities.

Key Responsibilities

Commercial & Revenue Performance

Drive leisure revenue across Banyan Tree Dubai and Delano Dubai, focusing on high-value travellers, luxury leisure, families and leisure groups.

Identify new business opportunities, source markets and strategic partnerships to grow production and maximise revenue across both properties.

Support achievement of cluster sales targets, budgets and commercial objectives.

Sales Strategy & Planning

Support the Cluster Director of Sales in developing and executing the overall sales strategy for both hotels.

Translate commercial priorities into clear sales actions, account plans and market-specific initiatives.

Develop targeted strategies for key leisure segments and source markets while maintaining the individual positioning of Banyan Tree Dubai and Delano Dubai.

Key Account & Partner Management

Develop and manage relationships with key travel agencies, tour operators, luxury travel advisors, DMCs and strategic leisure partners.

Strengthen existing accounts while proactively identifying and converting new business opportunities.

Conduct regular account reviews, sales calls, presentations, contracting discussions and partner engagement activities.

Sales Leadership

Support the day-to-day direction and development of the Cluster Sales team, ensuring clear priorities and strong execution against commercial objectives.

Guide the team on account development, prospecting and conversion opportunities.

Support a collaborative, performance-driven sales culture across both properties.

Market Intelligence & Business Development

Maintain strong knowledge of market trends, competitor activity, emerging source markets and evolving luxury travel behaviours.

Identify commercial gaps and opportunities and translate market insights into actionable sales initiatives.

Represent both hotels at relevant trade shows, sales missions, networking events and partner engagements.

Performance Analysis & Reporting

Monitor account production, revenue contribution, sales activity and market performance.

Provide regular commercial updates and insights, highlighting opportunities, risks and recommended actions.

Use performance data to refine account strategies and support informed commercial decision-making.

Cross-functional Collaboration

Partner closely with Revenue Management, Marketing, Brand and Operations to ensure an aligned commercial approach across both hotels.

Collaborate on campaigns, packages, partnerships and promotional opportunities that drive demand and strengthen market positioning.

Ensure a seamless approach from business development and contracting through to the guest experience.

Qualifications

Experience

Minimum 5 years of progressive sales experience within luxury hospitality, with experience in a senior sales role and demonstrated readiness to take on broader commercial responsibility.

Strong experience within the luxury leisure segment , ideally across luxury hotels or resorts.

Proven track record of developing key accounts, generating new business and delivering against revenue and sales targets.

Strong understanding of key international and regional leisure source markets , luxury travel trends, customer behaviour and distribution channels.

Established experience working with luxury travel advisors, tour operators, DMCs, travel agencies and other key leisure partners .

Previous experience within a cluster or multi-property environment would be an advantage.

Skills

Commercial & Strategic Thinking: Ability to translate business objectives, market insights and performance data into clear sales priorities and account strategies.

Sales & Negotiation: Strong commercial negotiation skills with the ability to develop proposals, manage contracting discussions and convert opportunities into revenue.

Key Account Management: Proven ability to develop high-value accounts, strengthen existing partnerships and build sustainable long-term commercial relationships.

Business Development: Proactive approach to identifying new source markets, accounts, partnerships and revenue opportunities.

Leadership & Team Development: Ability to guide, coach and support sales colleagues while driving accountability and performance.

Market & Performance Analysis: Comfortable analysing account production, market trends, competitor activity and sales performance to identify opportunities and adjust strategy.

Communication & Influence: Strong communication, presentation and influencing skills with the confidence to engage senior stakeholders, clients and partners.

Collaboration: Ability to work closely with Revenue, Marketing, Brand, Operations and hotel leadership to deliver shared commercial objectives across both properties.

Education

Bachelor’s degree in Business Administration, Sales & Marketing, Hospitality Management or a related field is preferred.

Relevant professional qualifications in sales, hospitality or commercial management would be an advantage.

Technical Proficiency

Strong working knowledge of CRM and hotel sales systems , including account management, pipeline tracking and sales activity reporting.

Comfortable working with commercial reports, account production, forecasting and performance data to support decision-making.

Proficient in Microsoft Office, particularly Excel and PowerPoint .

Personal Attributes

Commercially driven, proactive and results-oriented, with a genuine passion for luxury hospitality .

Strong relationship builder with the confidence to engage clients, partners and stakeholders at all levels.

Strategic in approach while remaining hands-on and focused on execution.

Able to prioritise effectively and manage commercial opportunities across two distinct luxury properties .

Collaborative and adaptable, with the ability to work effectively across brands, functions and teams.

Resilient and comfortable operating within a fast-paced, performance-driven environment.

A strong network within the luxury travel and hospitality industry would be an advantage.

Able to represent Banyan Tree Dubai and Delano Dubai with a clear understanding of the distinct positioning, guest profile and commercial priorities of each brand.

Language Skills

Fluency in English is required.

Additional languages relevant to the hotels’ key international and regional source markets would be an advantage.

Additional Information

Why Join Us? At Banyan Tree Dubai & Delano Dubai, we offer a dynamic work environment where passion for excellence and luxury is at the core of our business. Join our team and become a part of two of the world’s most iconic hotel brands, each with a unique style and commitment to providing unparalleled service and unforgettable experiences for our guests.