Binance
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Responsibilities
Drive growth across the full staking portfolio — covering Staking, LST, and On-chain Yields; grow TVL, Revenue, and active users through ecosystem partnerships and user-tier operations; own core metrics with a data-driven iteration loop.
Participate in product operations and iteration — monitor user feedback and protocol performance; partner with Research and product Owners to evaluate optimization directions; translate market signals into product iteration recommendations.
Design and execute campaigns — work with the Earn team and internal partners to design activity-driven mechanisms that convert resources into on-platform user growth.
Build and maintain partnerships — establish long-term relationships with DeFi, L1/L2, LST, RWA partners, and institutional clients; land incentive campaigns, joint activities, protocol integrations, and institutional capital channels.
Lead cross-team collaboration — coordinate Product, Marketing, and Risk to ensure end-to-end delivery; build unified operations across the Staking line; deliver market and competitive insights to inform roadmap decisions.
Requirements
2+ years of product operations and growth experience in CEX / DeFi / yield products.
Solid understanding of DeFi and CEX products — able to independently evaluate yield sources and associated risks; understand how exchange product lines drive AUM, retention.
Demonstrated Product Owner mindset — able to assess product value, with clear thinking on product positioning and roadmap; able to collaborate fluently with Product teams and cross-functional partners.
Proven ability to drive partnerships from 0 → 1: from opportunity identification, proposal design, and negotiation to live integration.
